Do you
continually find yourself wondering why it isn’t becoming possible for your
website to attract visitors and gain higher search engine
rankings for it on Google? You have incorporated all of the right SEO elements
into it, but what is it that is making it fail horribly in both of these
aspects? The answer is none other than SEO itself. SEO is not about adding
links or putting keywords, it is about converting a piece of information into
constructive message and making a building a brand by facilitating the
users.
Here are a
few things that may need along with the typical SEO services to attract users
and grab a good position in Google rank page.
Conversation
Optimization
A good looking site is not enough; you need to
focus on its usability and value to readers and website visitors. If you really
want to see your website or business grow and flourish, analytical knowledge
and understanding the interests of the visitors is what you need see page.
Though, you need to focus on conversion
optimization, it is important to keep the utility of search engines in mind.
Usually, when websites try to be or adapt something, they lose focus from the
actual purpose of the website. The content of the website should not be only
understandable by users, but also by search engines too.
The
Customer Interest Zone
Search engines play an important role in form
semantic relationships. The help you make your website more relevant and
visible by taking about 30,000 foot view of the website, understanding the
website’s theme, exploring link relationships as well as the content of the
website.
Since a user is unaware of acronyms used
internally for your work or product, therefore you need to know and understand
the customers’ thoughts. Just because you like it that way, would make your
customers think the same. Even if your in-house slangs are understandable for
bots, but you are more likely to lose potential customers this website.
Make Way
for First Time Visitors
First time visitor often face the trouble of
finding the relevant content or product, therefore it is important that you put
most important information in the common areas
of your website.
For
example: If you are selling products, then you should put “Location” in
the central navigation bar of the
website along with “call to action” feature on the page. This will make the
activities on websites smoother for first time visitors and bots as well.
Smooth
Navigation System
No website visitor would like to get confused
while scrolling the webpage. A good navigation is all about make the website
user friendly and easy to use. Using breadcrumb navigation can help you a lot
in this case; kit will place URL within a folder structure, the pages would be
placed specifically and not just in naming convention, sub navigation will have
its own utilities, thus making the site interactive. The same trouble can
emerge with search engines as well. If said in few words, human visitors do not
always enter the website through homepage, this one of the major reasons why
you have to keep them easily usable.
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